MaskinSpot · Onboarding

Sabina

Week 24 + 25 · June 8–19, 2026
Graphics & Marketing Lead Responsibilities and expectations

Responsibilities

  • Graphics
  • Ad copy AI assists
  • Create ads in ad account AI assists
  • Build "new ads email" to client AI assists
  • Coordination (task + client overview) AI assists
  • CRM system (set up new clients)
  • Video editing
  • Analyze and optimize ad account AI assists

Later

  • Landing pages AI assists
  • Email flows AI assists

From the contract

Daily production is taken over from the Director. Core tasks: ad creation and timely delivery. Constant focus on ensuring ads perform and generate measurable revenue.

The most important tasks

  1. Graphics
  2. New ads end-to-endGraphics + copy + create in ad account (paused) + preview email ready
  3. Task control + coordinationWeekly + daily planning · no overdues · status every Friday · take in tasks: solve, forward, create task, remind
Week 24 Onboarding June 8 – June 12, 2026
Time Mon 8/6
Intro day
Tue 9/6 Wed 10/6 Thu 11/6 Fri 12/6
08:15 – 09 WelcomeWalkthrough of workspace and office
Equipment handover
Questions / thoughts
Task review
Review of expectations
Questions / thoughts
Review of selected client setup and results
Questions / thoughts Questions / thoughts
09 – 10 Workstation setup
Onboarding documents handover
Presentation of week 1 and week 2
Course: how to create an ad and prepare it for send
Walkthrough of our graphic style for MaskinSpot clients
Own work time Live client Own work time Live client Walkthrough of Niber clients and tasks
10 – 11 MaskinSpot walkthroughProduct
Clients
Ads, live client systems
Build 1 ad for 1 clientGraphics, copy and new-ad email Live client Own work time Live client Own work time Live client Own work time Live client
11 – 12 Lunch
Log in to systems
Lunch
Scenario walkthrough· Client emails new product
· Account has few / expensive leads
· Client wants lead form edited
Lunch
Own work time Live client
Lunch
Own work time Live client
Lunch
Own work time Live client
13 – 14 System walkthrough– Meta Ad Manager
– ClickUp
– Go High Level (MaskinSpot system)
– AI Tools (text generator · analyze bot)

Review AgroFyn case + ad account
Deep ClickUp walkthrough· Client folders and lists
· Client profiles
· Client status review

Plan Wednesday tasks (together)
Meta lead form courseBuild your own Meta lead form Client profile walkthroughAlerts walkthrough(CPL / lead count / specific product drop) Full status review of all clients(Plan next week)
14 – 15 Explore systems (software)
Questions / thoughts
Read about clients, check ad accounts + GHL
Questions / thoughts
Plan Thursday tasks (together)
Questions / thoughts
Own work time Live client
Questions / thoughts
Full status review of all clients(Plan next week)

Evaluation af uge 1 + spørgsmål / tanker
Week 25 Onboarding June 15 – June 19, 2026
Time Mon 15/6 Tue 16/6Full ad day Wed 17/6Full analyze day Thu 18/6Full client overview day Fri 19/6
08:15 – 09 Week 1 review and recapWeek 2 walkthrough in ClickUp and calendar Graphics + copy + create in ad account + new-ad emailLive client Based on AI scan / reportwe select which ad accounts to look at We build status on clients, tasks, planning Recap of the onboarding period
09 – 10 Own work time Live client Graphics + copy + create + new-ad email Live client Analyze and optimize Live client We build status on clients, tasks, planning We walk through all elements, evaluate where extra training is needed
10 – 11 Own work time Live client Graphics + copy + create + new-ad email Live client Analyze and optimize Live client We build status on clients, tasks, planning Continues
11 – 12 Lunch
Walkthrough of client from day 1 to day 30
Lunch
Graphics + copy + create + new-ad email Live client
Lunch
Analyze and optimize Live client
Lunch
Work on setup in ClickUp
Lunch
13 – 14 Walkthrough of "Onboarding new client day 0–30" Graphics + copy + create + new-ad email Live client Analyze and optimize Live client Work on setup in ClickUp Full status review of all clients(Plan next week)
14 – 15 Questions / thoughts Evaluation of the day Evaluation of the day Evaluation Full status review of all clients(Plan next week)

Evaluation af uge 2 + spørgsmål / tanker
Software and systems Your tools — click to open
# Name Description Link
CvCanvaGraphics, images and video
AdAdobe PakkenHeavier graphics and video editing
BMBusiness ManagerFacebook pages and ad accounts for all clients
ATAdToolAd setup and preview links for client approval
CUClickUp Client ProfilesComment field and profile per client (similar to Podio)
CUClickUp Client FoldersTask management and client folders — primary workspace
GSMaskinSpot Client OverviewGoogle Sheets · data hub for all clients
ClCloudinaryImage hosting for Zapier flows, n8n and emails
GHLGoHighLevelPipelines, landing pages and automations
AIAI Text GeneratorAd copy based on the client's DNA profile
n8n8nLead flows and daily reports · status and overview
CcClaude Code / CoworkAI assistant for copy, research and automation
AFAgroFyn caseReference case for performance report
SDSoonSabina DashboardInternal overview of tasks, deadlines and client status · built with AI
EBSoonEmail BuilderAI-built email builder
LPSoonLandingpage BuilderAI-built landing page builder
Items to review Click to mark as done · status is saved in your browser
0 / 30 done
Done ✓ Item Note
Training and walkthrough
ClickUp walkthrough
Creating graphics for a MaskinSpot client
Text generator walkthrough
Business Manager walkthrough
Walkthrough of expectations for your role
Walkthrough of your tasks
Training: MaskinSpot product
Training: New ad (from idea to live ad)
Sparring on selected client
Walkthrough of Conditional Logic on lead form
Walk through systems (software)
Creating an ad Graphics, copy, AdTool, new-ad email
Review AgroFyn case
Walkthrough of selected client's ad account
Daily morning routine 08:30 scan of overdues + today's priorities
Status every Friday routine + template
Onboarding new client day 0–30 SOP walkthrough
GHL · create new client hands-on, full snapshot flow
Training: Cloudinary
Training: AdTool
Training: Ad sets and audiences
Test and hands-on
TEST SOLO: build 2 full ads for selected client + Nicklas review
TEST SOLO: client status whole status-Friday on your own
TEST: Analyze and optimize account + decide next action
TEST: execute the action decided from the A/O
TEST: plan a full week of client tasks
TEST: create new client in GHL
TEST: create ad from scratch lead form, graphics, copy, ad set
TEST: build new lead form and switch ads over to it
TEST: set up Conditional Logic on lead form
SOP: Flow from contract signed to day 30 Merger of "Flow from contract" + "New client example"
WeekFocusMain tasks
Week 1Onboarding + first adsSales meeting → tech setup → 2–3 ads live
Week 2Service calls + new ads2 calls (lead quality + status) + 1 new ad
Week 3Service email + optimizationEmail "we're watching" + new ads as needed
Week 4Service call + optimization1 service call + analysis + new ads as needed
Week 5Day 30 checkService call: leads, pipeline, full check
Nicklas Sabina Together Nicklas + Client
WEEK 1 — Onboarding + ads
Monday
(Day 1)
Nicklas + Client Sales meeting closed
  • Recording transcribed
  • Notes written in GHL
  • GHL deal (MaskinSpot pipeline) moved to Sold column — triggers ClickUp tasks automatically
Tuesday
(Day 2)
Nicklas + Client Onboarding meeting + setup + materials
Questions for the onboarding meeting (everything is noted):
  • Which machines? (links and notes)
  • Image and video material?
  • Logo sent? Colors?
  • Customers? Target audience? USP?
  • Does the customer know the product, or do they need advice?
  • Show prices in ads or not?
  • Option for Book Demo?
  • What's good about the machine? What does the salesperson highlight?
  • How does the machine help the customer? What's the customer benefit?
  • What does the customer already have? What's their pain / situation?
  • Customer cases we can mention?
  • Access to website? Access to hosting (for DNS)?
  • Facebook budget?
  • Lead form questions? Do we want postal code from lead?
Setup (in-person meeting or TeamViewer):
  • Add person to their Business Manager (as admin)
  • Check that ad account is connected — or create it
  • Check that payment card is on — or add it
  • Check that FB page is on — or add it
Products (machines):

We must be 100% clear on which products we market and where the assets are. Per machine: Model name, manufacturer, what's good about it, what they usually sell it on, target audience, where the assets are.

Sabina Create client profile + collect logo
  • Create client profile (ClickUp, sales notes, products, materials)
  • Collect logo
Wednesday
(Day 3)
Together Technical setup

Much of this can be triggered by moving the client to "Sold" in GHL.

Meta:
  • Connect client's ad account and FB page to system user
GHL Subaccount (1 template to copy from):
  • Create Subaccount
  • Pipeline
  • Automations — Task reminder webhook (to n8n)
  • Lead confirmation
  • DNS
  • Custom fields (AI can build)
Lead tech (Meta → client's email → GHL → Sheets):
  • Zapier (right now — should be n8n asap)
  • Remember tags per product (lead, product)
Google Sheets (AI does this):
  • Internal Lead sheet
  • Cloudinary lookup sheet
Cloudinary:

Create folder for client

Google Drive:

Create client folder + shared folder

n8n:
  • Build project for client
  • n8n task reminder (linked to GHL flow)
  • Lead tech system (replaces Zapier)
  • Hooked into Daily report
Update client profile (Google Sheet):
  • Private key from Subaccount into client profiles
  • The rest auto-fills from n8n / Claude Code
  • Machines, info etc. should also go in here
ClickUp:
  • Client folder + client task list
  • Client task under Client Profiles
  • Onboarding tasks: Send invoice 1 (Dinero) + Create subscriber (Dinero)
Dinero:

Create the client

Sabina Email confirmation to leads

Set up and test.

Nicklas Email to client — "tech is being set up"

Send GHL guide + GHL login.

Thursday
(Day 4)
Sabina Create 2–3 first ads for client
Copy (1 text per product, optional price — AI drafts):
  • Headlines
  • Image copy
  • Lead form intro
  • Lead form questions
  • End page
Image / video

Selected and edited.

Nicklas Second opinion

Ads, copy and setup.

Sabina Email new ads to client (from Sabina's email)

Script: "Draft — let's walk through what you like and don't like."

Friday
(Day 5)
Nicklas + Client Talks through the ads

+ GHL training.

Sabina Adjusts ads and starts them
WEEK 2 — Service calls + new ads
Monday
(Day 8)Ads active over weekend
Nicklas Call the client

Ask about lead quality.

Sabina Adjust if there are changes

Ads, lead form, email.

Wednesday
(Day 10)
Sabina
  • Quick analyze and optimize account
  • 1 new ad for client + new-ad email + send to client
  • Check GHL — is the client using it?
Friday
(Day 12)Ads active for 1 week
Nicklas Call the client

Hear about status and GHL status.

WEEK 3 — Service email + analyze and optimize
Monday
(Day 15)
Together Email to client

"We're watching the account and adjusting continuously."

Wednesday
(Day 17)
Sabina Analyze and optimize

New ads or changes if needed.

WEEK 4 — Service call + analyze and optimize
Monday
(Day 22)
Sabina Check GHL notes
Nicklas Service call
Wednesday
(Day 24)
Sabina Analyze and optimize

New ads or changes if needed.

WEEK 5 — Day 30 check
Tuesday
(Day 30)
Nicklas Service call

Emails to leads? Pipeline changes? Anything else?

Afterwards (month 2 and forward)
Month 2
  • New ads every 10th day (graphics + copy + lead form)
  • Service call every 14th day
  • Analyze and optimize 1–2x/week
Month 3+
  • New ads every 3rd week (graphics + copy)
  • Service call every 14th day
  • Analyze and optimize weekly
Ad hoc
  • Client sends new or different products
  • Client asks for changes to active ads
  • Client asks for changes in GHL
SOPs · upcoming Built over time — until they're ready, ask Nicklas
AreaDetailsStatus
CRM system
  • Create new client
TBD
Lead form
  • Create new lead form
  • Create new lead form (with Conditional Logic)
TBD
Analyze and optimize ad account
  • If there are few or expensive leads
TBD
ClickUp overview explainedHow she uses ClickUp · how it's structuredTBD
Analyze and optimize (recurring)TBD
Insert ads into accountTBD
Status every Friday på alleTBD
New ads every 14th dayTBD
Bilag Templates and examples

Conditional Logic example

Lead form with conditional logic — this is how we split leads from non-leads.

Open Miro board →

New-ad email

Template coming soon

Ad example

Examples coming soon